Springboard Publisher Frequently Asked Questions

• General Questions
• Rates & Pricing
• Technical Questions

What are the added benefits of utilizing Gorilla Nation’s Springboard Package?

Gorilla Nation’s Springboard package is one of the most comprehensive video platform players that will have many features including custom skins, content/RSS feeds, widget and sharing, pre/mid/post rolls and overlays, among many other features. In addition, Springboard’s video solution will be weaved integrally into Gorilla Nation’s overall “go-to-market” sales strategy for your site to effectively monetize your video inventory.

Can I restrict certain advertisers from serving ads through the video player?

Yes, you have full control over what types of ads you want and don’t want to run through your video player, whether it is a specific advertiser or category of advertisers, type/quality of content, etc.

Once the video player is set up, how long will it take for me to start seeing ads?

As a reputable advertising representation firm and following buying habits within the marketplace, there is naturally a ramp-up period between when you set up the video player and start seeing advertisements. The “ramp-up period” is the time needed to present the opportunity to the client, receive the RFP, submit the proposal and finally, close the deal. This can range between 1 to 4 months depending on the publisher vertical or specific advertiser.

Can my users take this video payer and use it on other sites? i.e. personal MySpace page, etc.

The Springboard player will allow you to send/link the video code to a friend, in addition to being fully embeddable on 3rd party social networks, message boards, etc. This will come standard for all Gorilla Nation players.

 

RATES & PRICING

How will I be paid for video ads?

Everything sold through your player with be trafficked through Doubleclick and appear within your dedicated PubOps account. The process will be streamlined for easy access to view all of your reporting information, including earned revenue, paid impressions, etc.

Can I set up minimum CPMs for video ads?

Yes, you can provide us with a rate card for all video inventory sold through Gorilla Nation.

What are the industry rates I should expect for preroll inventory?

Industry rates range depending on the content vertical, advertiser and the length of the campaign; however, on average, you can expect between $12 to $18 GROSS CPM.

I currently offer custom placements – reskins, editorial content, etc. – on my site. Can you sell other integrated units within and around the video player?

Our dedicated development team will be able to update the player’s features immediately and on an as-needed basis

Will GN also be able to monetize my international video inventory?

All of your inventory will be sold and monetized effectively alongside the current growth of our Canadian and UK sales teams.

Can I control the content that is fed through the player?

The most effective way of controlling the content would be through our comprehensive Playlist Manager - a feature of the Springboard CMS. Additionally, partners concerned with videos that may contain adult material will be able to control it on-the-fly, via the player's built-in Age Gate feature.

Will implementing the video player dramatically impact performance/load times for my site?

Given the inherent web-friendly nature of Flash software, and the way our player was built, visitors should not see a dramatic impact on site's performance/load times.

I work with other networks for video, is there a management system I can use to internally monitor and update content loaded into the video player?

Our system is capable of managing the embed code of popular video services. These videos will be specifically marked within the CMS, and users will be allowed to manage them to the extent permitted under the legal terms of use, as put forth by the video services in question.