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FEATURES & BENEFITS
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Unique and Tailored Solution
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PUBLISHERS
| Features |
Benefits |
| No upfront development costs |
No risk |
| Installs in days |
Easy to implement |
| Reskinnable/Fully customizable |
Compatible with any creative environment |
| Viral by design |
Can be shared as a widget |
| Springboard CMS can create multiple video players with different reporting options |
Publishers can syndicate and monitor their content for an additional revenue stream
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| Plug-in distributed architecture |
Automatically adds new features
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| Uses Adobe’s Flash Video format |
Popular and widely adopted by
Internet users |
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ADVERTISERS
| Features |
Benefits |
| Marketed by established sales force (unlike other 3rd party player platforms and video networks like Brightcove or YouTube) to over 550 sites |
Penetration virtually guaranteed
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| Allows Advertisers to tap into video inventory in the midtail |
Midtail properties are more cost-efficient, with less waste and reach passionate users more engaged with niche content sites |
| Integrated w/ DoubleClick’s DFP ad serving platform |
Advertisers can transparently buy various rich media units….by audience, by site, by vertical market, by content, by geography…optimized…w/ centralized reporting |
| Allows for integration w/ IAB units & rich media and video pre-roll |
Offers a variety of companion creative integrations |
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TECHNOLOGY |
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- Supports companion ads, geo-targeting, frequency capping and all other DFP features; plug-in ad layer allows expansion without any work on Publisher side.
- Distributed Architecture using our CDN means that updates and bug fixes are handled without any intervention by the Publisher.
- Video Play Options support single and multiple video playlists, continuous play,
full screen, email to a friend, share this link and embed code.
- Complete analytics and tracking information; tracking can be separated by player to allow for greater control and measurement.
- Player can be used with Publisher’s existing RSS based feeds.
- Reporting and ad serving managed through your existing GN account using DFP; additional detailed reporting available in the player management tool.
- Publishers needing a more comprehensive full service solution can use the Springboard CMS to manage their content and players.
- Discount video hosting fees, if needed by Publisher, will be provided.
- Customer Support through Gorilla Nation’s award-winning personal service teams will be available for implementation and maintenance assistance.
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